24 March, 2024

Leveraging NetSuite Professional Services Automation: A CTO’s Guide


No project can be completed and delivered at chance. For a Chief Technology Officer (CTO), it takes a precise approach to scheduling, staffing, budget tracking, billing, and revenue recognition. NetSuite Professional Services Automation (PSA) centralizes and automates all these aspects, taking human error and complexity out of the equation. What’s more, NetSuite PSA integrates directly with NetSuite ERP, allowing businesses to manage project delivery seamlessly across every element of their operations, all from a unified software platform. From multiple system management to complicated revenue tracking, NetSuite Professional Services Automation software is well-equipped to handle all these operations seamlessly. Therefore, this comprehensive NetSuite PSA guide for CTOs illustrates the impact, benefits, and significance of NetSuite PSA across the professional services industry.

Understanding NetSuite Professional Services Automation Software

NetSuite PSA is a digital-first solution that consolidates billing, project management, expense tracking, resource allocation, and analytics into a unified platform. This cloud-based solution guides professional services organizations across different industry verticals while streamlining overall operations, getting maximum ROI, and enhancing customer satisfaction throughout the project lifecycle.

NetSuite PSA solutions make projects much easier to manage by keeping project and finance teams on the same page. NetSuite PSA solutions also help deliver projects within timely and budgetary constraints by providing real-time visibility and collaboration tools to increase resource utilization and profitability. As a result, it reduces reliance on spreadsheets and the inherent revenue leakage created by data errors and disconnected financials.

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Challenges Professional Services Automation Solves for CTOs:

For CTOs, leading ops across professional services is nothing short of navigating a multifaceted maze while facing many challenges. Discover how NetSuite PSA turns these hurdles into opportunities for efficiency and growth:

  • Integration and System Disparity: By providing a single platform that combines time tracking, project management, resource allocation, billing, and financials, PSA Solution minimizes the need for multiple standalone systems.
  • Profitability Insights: PSA seamlessly integrates project accounting with general ledger, accounts payable, and receivables to offer a 360 view of project financials and business health.
  • Project Delivery and Timeline Management: gives real-time visibility into project resources, schedules, and progress, facilitating improved project management, coordination, and timely completion.
  • Resource Planning and Utilization: PSA Solution helps CTOs match the right resources to the relevant projects and maximize utilization rates to increase productivity and profitability.
  • Revenue Recognition and Billing: Supports multiple billing models, automates revenue recognition and billing processes, and ensures compliance with accounting standards.
  • Scalability: NetSuite PSA is a cloud-based, inherently scalable solution. It can easily adapt to dynamic business scope and requirements, support growth, and accommodate new users, projects, and clients without significant additional investment.

Benefits of NetSuite's PSA Bring Sweeping Change

NetSuite Professional Services Automation (PSA) capabilities are deeply integrated with financials, CRM, and multi-company, multi-country, and multi-currency management. It provides a comprehensive solution tailored to the dynamic needs of service businesses. Here, we will extend on many of NetSuite’s PSA benefits, particularly for CTOs, so they can leverage PSA to reform their organization’s operational, strategic, and financial management.

  • Unified Platform Advantage: When financials and CRM are consolidated into a single solution with PSA capabilities, the need for multiple disparate systems is eliminated, which is a big plus point for CTOs. This integration streamlines system infrastructure, reducing overall maintenance overhead, and provides a single source of truth across the organization. Multi-entity businesses can easily manage global operations, ensuring consistency and compliance across borders.
  • Enhanced Collaboration and Decision-Making: With NetSuite PSA, CTOs can swiftly adapt to project shifts and client needs, ensuring on-time delivery. The result is increased project success rates, client retention, and satisfaction, which reflect positively on the organization’s bottom line.
  • Financial Accuracy and Compliance: PSA automates revenue computations and recognizes revenue separately from project billing to sustain profitability and guarantee financial compliance. From a CTO’s perspective, this automation helps with strategic decision-making by streamlining finance operations and offering better insights into project profitability. Moreover, it lowers the chance of compliance problems by encouraging conformity to changing financial requirements.
  • Cloud Solution and Mobile Accessibility: SuiteProjects’ cloud-based architecture and specially designed mobile app provide access to the system anytime and anywhere. This makes it easier for CTOs to oversee scattered and remote teams, guaranteeing accurate time and cost tracking and maintaining project momentum despite geographic limitations. In today’s more mobile and flexible work contexts, this degree of accessibility is crucial for maintaining operational continuity and agility.

Leverage NetSuite PSA to Full Extent!

If you are wondering about a better way to run your professional services business but which solution to opt for, contact the NetSuite experts at AlphaBOLD. We have been there and done that for plenty of our clients.

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NetSuite PSA Solutions

NetSuite offers two distinct Professional Services Automation (PSA) solutions: NetSuite SuiteProjects and NetSuite OpenAir. Each solution caters to the varying needs of professional services organizations, from project management to resource allocation and financial tracking. To give you a thorough idea, Here’s a detailed overview of both solutions:

NetSuite SuiteProjects:


SuiteProjects is a robust project management solution across the NetSuite ecosystem, that offers diverse capabilities for managing finances, resources, and projects on a single, unified platform. Businesses searching for an all-in-one solution will benefit from a seamless experience thanks to its extensive integration with NetSuite’s ERP and CRM solutions.

Key Features:

  • Project Management: Robust project tracking, planning, and execution tools.
  • Resource Management: Advanced resource allocation, scheduling, and optimization.
  • Time and Expense Management: Streamlined time entry and expense reporting with approval workflows.
  • Billing and Revenue Recognition: Flexible billing options and automated revenue recognition aligned with project milestones.
  • Financial Management: Integrated accounting features for real-time financial visibility.
  • Analytics and Reporting: Customizable dashboards and reporting tools for project performance and profitability insights.

NetSuite OpenAir:


OpenAir, acquired by NetSuite, is a well-known PSA program renowned for its depth and adaptability in resource management, project management, and cost-tracking features. It is made to support professional services firms of all sizes, providing strong instruments to raise billing accuracy, optimize resource usage, and improve project execution.

Key Features:

  • Comprehensive Project Management: Detailed project tracking, budgeting, and forecasting capabilities.
  • Resource Optimization: Sophisticated resource booking and management, including skills tracking and capacity planning.
  • Time and Expense Tracking: Efficient time sheet and expense report submission with mobile access.
  • Billing and Invoicing: Customizable billing rules to support various billing models and client requirements.
  • Reporting and Analytics: Extensive reporting capabilities for project analytics, financial performance, and KPI tracking.
  • Integration Capabilities: Strong integration with NetSuite ERP and other third-party systems for seamless data flow.

Both NetSuite SuiteProjects and OpenAir offer robust PSA capabilities tailored to the dynamic needs of professional services firms. Opting the best-suited NetSuite PSA solution solely depends on your organization’s scope, integration needs, and growth plans. To navigate this predicament, you can always seek guidance from a NetSuite solution provider like AlphaBOLD.

NetSuite PSA Pricing

The cost of NetSuite Professional Services Automation (PSA) greatly relies on multiple criteria, including the size of your firm, the exact features and modules required, and the level of customization necessary. NetSuite’s pricing model is subscription-based, with an annual licensing fee that includes the core platform, extra modules, and the number of users. Additionally, there is an initial setup fee that incurs at first implementation. As your business grows, you can easily activate new modules and add users — that’s the beauty of cloud software. SuiteProjects is available as an add-on module.

For more insights on pricing, you can visit the official website or contact NetSuite implementation partner for expert guidance.

Client Success: NetSuite PSA Fueling a Project-based Business Model

“NetSuite gave us the ability to have not only the SuiteProjects module but also a manufacturing module, all live in one ERP.” Ryan Winton - Business Analyst, Oakhurst Signs

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Through this NetSuite guide for CTOs, we’ve seen how NetSuite PSA solutions catalyze sweeping changes across professional services organizations. NetSuite OpenAir and Suiteprojects offer a unified, cloud-based platform encompassing project management, resource allocation, financial tracking, and beyond.

For CTOs navigating the complexities of today’s service-oriented businesses, NetSuite PSA can act as an indispensable ally. It eliminates the inefficiencies of manual processes, fosters greater visibility into operations and financials, and enables the assembly of the optimal team for each project.

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